Adam Bahret is the founder of Apex Ridge Consulting and a leading reliability expert who writes, speaks and coaches executive teams on reliability as a competitive edge. His reliability-culture change program has delivered millions in savings for clients while mitigating risk and forming a foundation for reliability-fueled growth and brand dominance. His clients range across multiple industry segments, including medical devices, robotics, semiconductor, aerospace, consumer, and automotive.

Adam works with technical teams to improve the design while mentoring leadership teams in adopting the processes, language, and behaviors to build a reliability culture. He also introduces key reliability metrics such as “time-to-reliability” that guide organizational thinking and build a robust reliability culture that’s the hallmark of dominant top-performing technology companies.

Adam is the author of four books on reliability engineering, The Perfect HALT Test, Improving Your Product’s Robustness (2024), Devastate The Competition, How To Take Market Share Through Robust Design (2023), Reliability Culture, How Leaders Build Organizations that Create Reliable Products (2021), and How Reliable is Your Product, 50 Ways to Improve Product Reliability (2^nd Ed 2016).

Adam has deep technical expertise and over 25 years of experience in product development and reliability engineering. He has an MS in Mechanical Engineering from Northeastern University, is an ASQ nationally certified reliability engineer, and an international speaker on technology, leadership, and product development.